Menu

Solutions for Online Marketplaces

Over 300 million people shop on marketplaces around the world.  Have you tapped into marketplaces yet?

Demand for your products likely already exists on marketplaces.  List them and start selling immediately.

Marketplaces are the fastest way to build a multichannel retail empire, providing it’s done right from the start.

Managing marketplace channels efficiently requires a unified commerce solution capable of syncing inventory and orders continuously.

The rise of marketplaces 

In the beginning, there was eBay and Amazon.  

Today there are over 150 marketplaces around the world, with over 10 million sellers offering goods to more than 300 million customers.  You don’t need more than a few crumbs of the marketplaces pie to be doing extremely well in business.

 Marketplaces are a fast and low risk way to start your retailing business online. The standards, policies and processes required by most marketplace are robust enough to quickly teach you what to do and what to avoid. Think of marketplaces as ecommerce with ‘training wheels’.  

Remember on a marketplace, you’re offering goods for sale on somebody else’s website, so pay attention to their requirements, standards and always look after your marketplaces customers really well.

The proportion of a country’s population regularly shopping on marketplaces varies.  In English speaking countries it’s common for 80% or more to be using marketplaces to find products they want.  The adoption of marketplace shopping in other countries is also rising fast.

This means marketplaces should be considered as a core part of any online retailer’s channel mix.  For efficiency, where possible integrate your inventory and order management system directly with each marketplace to save time, synchronize inventory and retain your transaction history.

Each marketplace has it’s own particular audience, so it will not be appropriate to sell your products on all marketplaces.  Do your research and understand the demographic and category strengths of each.